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Most Effective Brands June 2018

Ranking
Rank Brand Awards/Finalists Points
1 State Street Global Advisors 8 62
2 U.S. Army 5 32
3 IBM 11 30
4 Off The Street Club 6 28
5 Procter & Gamble 3 18
5 The New York Times 3 18
7 Depend 2 14
7 Extra Gum 3 14
7 Highmark Blue Cross Blue Shield 3 14
7 HP 3 14
7 McDonald's 7 14
7 Sandy Hook Promise 2 14
7 United States Postal Service 7 14
14 Boost Mobile 2 12
14 Canadian Down Syndrome Society 4 12
14 MoonPie 2 12
14 U by Kotex 2 12
14 Unilever 3 12
19 Farmers Insurance 2 10
19 truth 2 10
21 Advil 1 8
21 Allegheny Health Network 1 8
21 Arby's 1 8
21 Barba Men’s Grooming Boutique 2 8
21 Budweiser 2 8
21 Chase Ink 2 8
21 Comcast/XFINITY 2 8
21 Dinty Moore® Stew 1 8
21 Hangar 1 Fog Point 2 8
21 JetBlue Airways 2 8
21 Nutro 2 8
21 Ritz 2 8
21 Subaru 2 8
21 Tyson Foods 1 8
21 Ulta Beauty 1 8
21 Virgin Atlantic Airlines 1 8
37 adidas Originals 1 6
37 Ancestry 2 6
37 Aveeno 1 6
37 Bayer 2 6
37 Bleacher Report 1 6
37 Brawny 1 6
37 Coca-Cola 2 6
37 DICK'S Sporting Goods 1 6
37 Dr. Scholl's 1 6
37 Eggo 1 6
37 Equality NC 2 6
37 Febreze 1 6
37 GE 2 6
37 Hellmann's 1 6
37 Hulu 1 6
37 Modelo 2 6
37 Nike 1 6
37 Ontario Ministry of Health & Long Term Care 1 6
37 OREO 2 6
37 Principal Financial Group 1 6
37 Prudential 1 6
37 Roundy's/Metro Market 1 6
37 Tide 2 6
37 Tide, Gain, & Downy 1 6
37 Tylenol 1 6
37 Unilever: Dove, Suave, Caress, Ponds, Tresemme, Degree 2 6
37 US Centers for Disease Control and Prevention 1 6
37 Whirlpool 1 6
37 Whiskey 5 1 6
66 Ad Council 2 4
66 Archer+Wolf, LLC 1 4
66 Avon 1 4
66 Baby Dove 2 4
66 Big Brothers Big Sisters of Tampa Bay 1 4
66 BP 1 4
66 CarMax 1 4
66 Charles Schwab 1 4
66 DOVE Chocolate 1 4
66 Glade 1 4
66 Halo Wars 2 1 4
66 Huggies 1 4
66 IKEA 2 4
66 Illinois Council Against Handgun Violence 2 4
66 LIFEWTR 1 4
66 Lonely Whale Foundation 1 4
66 MailChimp 1 4
66 Mr. Clean 1 4
66 Nicoderm CQ 1 4
66 Nissan 1 4
66 Oscar Mayer 1 4
66 Pantene 1 4
66 Pearle Vision 2 4
66 Pedigree 1 4
66 Purina 1 4
66 Robitussin 1 4
66 Samsung Home Appliances 1 4
66 Taco Bell 1 4
66 Theraflu 1 4
66 U.S. Air Force 1 4
96 7UP 1 2
96 84 Lumber 1 2
96 AARP 1 2
96 Ahold USA 1 2
96 American Family Insurance 1 2
Sort by:
Ranking
Awards: 8
Points: 62
# 2
Awards: 5
Points: 32
# 3
IBM
Awards: 11
Points: 30
Awards: 6
Points: 28
Awards: 3
Points: 18
Awards: 3
Points: 18
# 7
Awards: 2
Points: 14
# 7
Awards: 3
Points: 14
Awards: 3
Points: 14
# 7
HP
Awards: 3
Points: 14
Awards: 7
Points: 14
Awards: 2
Points: 14
Awards: 7
Points: 14
Awards: 2
Points: 12
Awards: 4
Points: 12
# 14
Awards: 2
Points: 12
# 14
Awards: 2
Points: 12
# 14
Awards: 3
Points: 12
Awards: 2
Points: 10
# 19
Awards: 2
Points: 10
# 21
Awards: 1
Points: 8
Awards: 1
Points: 8
# 21
Awards: 1
Points: 8
Awards: 2
Points: 8
# 21
Awards: 2
Points: 8
# 21
Awards: 2
Points: 8
Awards: 2
Points: 8
Awards: 1
Points: 8
Awards: 2
Points: 8
Awards: 2
Points: 8
# 21
Awards: 2
Points: 8
# 21
Awards: 2
Points: 8
# 21
Awards: 2
Points: 8
Awards: 1
Points: 8
Awards: 1
Points: 8
Awards: 1
Points: 8
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
Awards: 2
Points: 6
# 37
Awards: 1
Points: 6
# 37
GE
Awards: 2
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
Awards: 1
Points: 6
# 37
Awards: 2
Points: 6
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
# 37
Awards: 1
Points: 6
# 66
Awards: 2
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 2
Points: 4
Awards: 1
Points: 4
# 66
BP
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 2
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 2
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
# 66
Awards: 1
Points: 4
Awards: 1
Points: 4
# 96
7UP
Awards: 1
Points: 2
# 96
Awards: 1
Points: 2
# 96
Awards: 1
Points: 2
# 96
Awards: 1
Points: 2
Awards: 1
Points: 2